JUST PLAIN MEAN: Michigan Ave. in Columbus, Ohio, gets new name ahead of big game

COLUMBUS, Ohio (AP) — While Ohio State and Michigan re-ignite their rivalry, a Columbus aluminum siding business couldn't deal with its address on the city's Michigan Avenue.

So, APCO Industries contacted City Hall to see what could be done.

During a celebration featuring Mayor Michael Coleman, Ohio State President Gordon Gee and mascot Brutus Buckeye, a new scarlet and gray street sign was unveiled Wednesday with the name "Buckeye Way."

That'll show us.